Because...successful GivingTuesday campaigns have a goal! Our research shows that organizations that set a goal are far more likely to succeed. Without this your campaign may lack focus and direction. Goal setting not only allows you to take control of your campaign's direction; it also provides you a benchmark for determining whether you are actually succeeding.
Goal setting is a process that starts with careful consideration of what you want to achieve, and ends with the hard work to actually do it. In between, there are important steps that transcend the specifics of each goal. Make sure your team is part of this process so that you can all focus on making it happen.
1. Goals that motivate This means making sure that they are important to you, that there is value in achieving them and they are on mission. If the outcome is not interesting, or they are not relevant to your mission, then the chances of you putting in the work to make them happen are slim. Make sure your goals are ambitious enough that they will be a stretch and will be really exciting to achieve. Motivation is key to achieving goals. Remember, for GivingTuesday your goals don't have to be all about fundraising: you can also consider goals related to awareness, volunteer engagement, donor recognition etc.
2. Goals that are SMART You've probably already heard of SMART goals. The simple fact is that for goals to be powerful, they should be:
3. Write them down The physical act of writing your goals makes them real and tangible. And your organization will have a clear record of what you're trying to achieve. Check out these amazing goals set by the GivingTuesday Montreal Community team for year 1:
4. Make an action plan This step is often missed in the process of goal setting. You get so focused on the outcome that you forget about the steps that are needed along the way. By writing out the individual steps, and then crossing each one off as you complete it, you'll realize that you are making progress.
5. How did it go? Make sure to follow up after GivingTuesday to measure how you did. Did you achieve some or all of your goals? Why or why not? What did you learn? Is there anything you can do to improve your performance the next time you plan a campaign, whether for GivingTuesday or at another time of the year?