GivingTuesday: What the data say


Are you on the fence about GivingTuesday?

The buzz about GivingTuesday is growing. It’s a critical time, and your team has a full plate. Is GivingTuesday worth it?

The data is clear…Yes!

GivingTuesday started with a simple idea – to be a counterpoint to the consumerism of Black Friday and Cyber Monday. Over the years, GivingTuesday has grown from an idea to a movement.

According to data from CanadaHelps, people are primed to give on GivingTuesday, making it one of the biggest days of the year. The analysis shows spikes in giving generated for the past two GivingTuesdays. This day has become one of the few days of the year where DONORS are looking for charities to support, rather than the other way around. Skipping it is like skipping the last two days of the year in fundraising. So, for most charities, the question should not be ‘if’, but ‘how’ to incorporate GivingTuesday into your year end plans.

Another recent analysis from CanadaHelps.org shows that participating charities benefit from GivingTuesday enormously, raising 256 times more than charities that choose not to participate.

The data also shows that participating charities continue to perform throughout the entire month of December, raising more than 5X more after GivingTuesday than the charities that didn’t participate.

It’s not an obligation – it’s an opportunity to be part of something that’s big and meaningful and feels great. While raising funds is typically a primary objective for GivingTuesday, your goals can also include more than dollars. Consider focusing on recurring givers, new donors, volunteers, in-kind gifts, or even social media followers.

Ready to get started? Go for it!

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