Social media isn't magic - not even on GivingTuesday. You need four things to succeed, and on this hangout we'll discuss the keys to success: A Plan | A Story | Influencers | A Budget.
Clare McDowall of Socially Good and Paul Nazareth of CanadaHelps discuss social media success stories, and what we learned from GivingTuesday last year - and how you can apply learning to this year's campaign. From #IceBucketChallenge to #Unselfie and social media paid ad campaigns, get a better understanding of how to use social media better for GivingTuesday and beyond.
Watch live here or check out the event on Google Hangouts.